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2017 Was A Great Year, Thanks To You

We want to say thank you to all of our friends, family, and new found friends (customers) for your support this year, and give you an update on what's to come in 2018. But first, let's do a short recap of how this journey began.  In 2016, we began searching the globe for the world's highest quality denim and over 2,000 of you joined our journey. In July of this year we opened our doors and within 15 minutes our first customer walked away with a new pair of jeans. But 2017 is just the beginning of our journey and there's a lot more to come in 2018. We'll continue to scour the earth for the finest denim for men, and we will begin the next step with doing...

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Japanese Whiskey x Japanese Denim

Welcome to the holy grail of Japanese denim and whiskey... You're invited to come by our studio August 19th to try some of Japan's finest whiskey paired with their finest denim. Japan has become known for their obsessive attention to detail so save yourself the trip and stop by the denim studio for a complimentary tasting on us.

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Featured Denim Review #1: (Brand) Japan Blue (Model) 0227 (Fit) Slim-1

Thank you to everyone who has come by our studio the last two Saturdays. It has been incredible to see the turnout and positive feedback. But more importantly, seeing you find your perfect pair of jeans has been the highlight of it all.  One of our goals is to educate guys in Dallas about how to spot quality denim and how to evaluate it so that you can get the perfect fit. Today we are kicking off our featured denim series. Most guys wear jeans nearly every day, so it makes a ton of sense to learn about denim. Even if this pair of denim isn't for you, you'll learn a ton and make better buying decisions in the future.  BRAND Japan...

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Our Story

One summer day over a few beers, we discussed all the places in Dallas where a guy can buy a solid pair of jeans. Not only where you can find high-quality denim, but also where you can find a great modern fit. The list was short. And even at that, the selection is always limited. We began to ask ourselves, “why is the most iconic item of clothing produced in the last 100 years the least important item in any retail store?” Just a few weeks prior to this conversation I’d been out jean hunting. After visiting several places and not finding anything worth buying, I defaulted to my typical mode of operation and ventured into Northpark Mall where I...

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