Journal — Our Journey RSS



2017 Was A Great Year, Thanks To You

We want to say thank you to all of our friends, family, and new found friends (customers) for your support this year, and give you an update on what's to come in 2018. But first, let's do a short recap of how this journey began.  In 2016, we began searching the globe for the world's highest quality denim and over 2,000 of you joined our journey. In July of this year we opened our doors and within 15 minutes our first customer walked away with a new pair of jeans. But 2017 is just the beginning of our journey and there's a lot more to come in 2018. We'll continue to scour the earth for the finest denim for men, and we will begin the next step with doing...

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Our Story

One summer day over a few beers, we discussed all the places in Dallas where a guy can buy a solid pair of jeans. Not only where you can find high-quality denim, but also where you can find a great modern fit. The list was short. And even at that, the selection is always limited. We began to ask ourselves, “why is the most iconic item of clothing produced in the last 100 years the least important item in any retail store?” Just a few weeks prior to this conversation I’d been out jean hunting. After visiting several places and not finding anything worth buying, I defaulted to my typical mode of operation and ventured into Northpark Mall where I...

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