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One summer day over a few beers, we discussed all the places in Dallas where a guy can buy a solid pair of jeans. Not only where you can find high-quality denim, but also where you can find a great modern fit. The list was short. And even at that, the selection is always limited. We began to ask ourselves, “why is the most iconic item of clothing produced in the last 100 years the least important item in any retail store?” Just a few weeks prior to this conversation I’d been out jean hunting. After visiting several places and not finding anything worth buying, I defaulted to my typical mode of operation and ventured into Northpark Mall where I...

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